At Smarter Travel Media, we hire people we really want to work with. Sure, everyone is super-intelligent and hard-working, but they're also friendly and fun. We've built a group that likes to work together and even likes to hang out together. We put in full days of great work, but we also wear jeans and make coffee and play foosball. Then we go out for drinks or change into sneakers and go for a run. All optional of course, but people around here seem to like it. The point is, working with people you like goes a long way toward actually liking your work.